The counterculture era contributed a model for journalism for bringing a wider range of diversity to newsstands by way of not only covering the interests and concerns of human rights and identity movements but also in providing these communities with alternative models of production, distribution, and financing. We explore the lifestyle, political and cultural agendas of such publications as California's L.A. Free Press and London's International Times, and how subject matter and aesthetics from these influential publications crossed over into more mainstream publications such as Rolling Stone, Spin, Playboy, MS as well as established mass syndicated periodicals. One of the main challenges will be to bring Czech and American contexts into the conversation. The cultures were divergent, yet with some connection points (new sensibility, sacred presence, alternatives to technocratic knowledge, and investigation of extra intellectual forces).